Sport for Life Society Aims to Increase Activity Levels of Adults

Friday, January 29, 2016

Gatineau, QC – People who participate in regular physical activity experience sustained long-term health, increased social connectedness, improved general mental and physical wellbeing and better quality of life. Yet, despite the clear evidence of these benefits, only 15% of Canadian adults meet national physical activity recommendations. In response to this issue, Sport for Life and a number of partner organizations have coordinated the development of “Active for Life: Durable by Design” – a resource to reverse the trend toward obesity, inactivity and sedentary behaviour for Canadian adults.

Active for Life: Durable by Design highlights the largest portion of the Sport for Life Long-Term Athlete Development Framework – the Active for Life stage. Being Active for Life means that individuals can pursue personal excellence so they can design their own way of engaging with sport, their own definition of successful aging, and their own means of achieving durability. This pathway will welcome all individuals, and allows for a very broad range of abilities, interests, and personal goals. Regardless of age or ability, and whether an individual pursues competition as a personal goal within the community sport context or simply values movement and physical activity in non-competitive settings, Active for Life: Durable by Design facilitates the development of physical literacy and staying active at all ages.

This document addresses eight factors that contribute to staying active throughout the lifespan, including physical literacy development and transition points throughout adulthood. By addressing these eight factors, adults can take responsibility for their ongoing health and durability. In addition, programs and services can use these eight factors to plan for awareness, first involvement and developing successful program engagement opportunities. The goal is supporting adults to enjoy better quality of life and remain resilient to injury and illness across the many transitions we each make over our lifetimes.

The Durable by Design: Active for Life resource can be found here:

Sport for Life Society

The Sport for Life Society is recognized as the global experts on the Sport for Life movement, Long-Term Athlete Development (LTAD), and physical literacy development. The purpose of the Sport for Life movement is to improve the quality of sport and physical literacy in Canada. Sport for Life links sport, education, recreation and health, and aligns community, provincial, and national programming. Sport for Life, with LTAD and physical literacy, represents a paradigm shift in the way Canadians lead and deliver sport and physical activity.

For more information contact:
Andrea Carey
Director of Special Projects, Sport for Life Society