Find local champions. Partnerships are key. Engage the community throughout. These are just a few words of wisdom shared by the Abbotsford, BC Canadian Sport for Life (CS4L) Champions as they reflect on their McConnell/Community Connections project.
It's funny; the movement of athlete development to Canadian Sport For Life (CS4L)-driven pathways is being touted by some as change management of the highest order. But is it really that difficult? Is the head-shaking fear of this change genuinely worthy or just fear-mongering from people who simply don't want it?
When I was appointed Alberta CS4L Coordinator earlier this year, the aim of this new position was to create an effective communications network and to map physical literacy and athlete development within the province.
International sporting success has many outcomes, which I would argue are beneficial and far reaching. Governments seem to agree with what appears to be a continuing and increasing “arms race” with the hopes of further medals. As but one example on October 11, 2014, Russia announced a new federal funding program worth RUB70 billion ($1.8 billion) to further develop physical education and sports.